Using ChatGPT to write B2B vs. B2C digital product descriptions

Tips and a ready-to-use ChatGPT prompt for efficient product descriptions

Building a digital product is hard work, but getting people to actually understand its value can be even more challenging.

As a technical writer my job is to write clear and persuasive descriptions that will not only tell customers what the product does, but also why it’s worth their attention and money.

The way a description is created can be a game-changer in how a product resonates with potential buyers.

I chose to use AI because it simplifies the writing process by providing quick drafts and some helpful ideas.

Tips for Writing a Convincing Product Description

I believe that writing a compelling product description, whether for a business or consumer audience, comes down to a few key strategies:

• identifying main advantages - I start with explaining why my product even matters. For B2B I focus on operational efficiencies, time savings, or revenue gains. For B2C I highlight convenience, enjoyment, or other personal benefits. I start with an interesting or controversial hook to get the readers’ attention right away.

• keeping balance between the features and benefits - the “how” is just as important as the “why.” I try to connect each product feature to its practical benefit, making it easier for clients to understand its value. I prefer using bullet points to list the features because this format allows for quick reading.

• using a friendly, yet professional tone - I try to keep my writing straightforward and respectful, but at the same time I’m not afraid to make it slightly conversational so that it’s easier to understand.

• including testimonials and use cases - opinions from satisfied customers and examples of how the product is implemented surely adds credibility. I try to help clients visualise the product’s impact in real-world situations, making it more relatable.

A copy- paste prompt for ChatGPT for any digital product description

If you need to write your product description, here’s a ready prompt that works well with both B2B and B2C products:

Write a (choose B2B or B2C) digital product description for a (here write the name of your product).

Start with a catchy hook and the main benefits that would appeal to (here put target audience).

Then include a bulleted list of key features: (here write a few of your most important product features), showing how each feature supports the benefits mentioned.

Use a friendly but professional tone that feels relatable and actionable.

Make language simple.

Here’s what I got for a recent digital product created by my colleague: an essential guide and blog covering airport information and travel tips.

Your Ultimate Airport Registry: Travel Made Easy

Traveling soon? The Airport Registry is here to make your airport experience smooth and stress-free! With all the essential details about airports worldwide, you’ll have everything you need to feel prepared and confident on your journey. Perfect for everyone from frequent flyers to first-time travellers.

Why Use the Airport Registry?

All Your Airport Info in One Place: Find key details like location, airlines, and passenger traffic to plan your trip with ease

Save Time & Reduce Stress: Get quick access to the info you need to navigate airports faster and avoid last-minute surprises

Travel Smarter, Enjoy More: With helpful tips and insider advice, your airport experience becomes simpler and more enjoyable

Key Features:

Airport Profiles
Essential information about airports worldwide, including location, size, and amenities. Know what to expect before you arrive

Airlines Information
See which airlines operate at each airport, making it easier to plan flights that suit your travel needs

Official Website Links
Quick access to each airport’s official website, so you can check for updates, services, and schedules

Travel Tips & Hacks
Handy travel tips for finding the best lounges, navigating security faster, and making the most of your layover time

Travel Blog
Get inspiration and guidance from a regularly updated blog with airport reviews, travel advice, and nearby destination ideas

With the Airport Registry, every airport journey becomes a breeze. Start exploring and enjoy a smoother, stress-free travel experience!

If you want to see the full story behind the process of creating AirportRegistry, you can check it out here:

In short, this product helps travellers quickly find the info they need, with practical tips for getting around airports and making travel easier.

Conclusions

In the end, creating a solid product description is about knowing your potential clients.

Number one rule is to balance the product’s features with practical, real-world benefits.

I think it’s great that tools like ChatGPT can help by letting you experiment with different styles and messages to find what clicks with your audience.

Enjoy your writing!